It is well established that page load times matter to users. In a study, BBC found that for every second of additional page load time, 10% of users leave. Pinterest increased traffic by 15% when they reduced page load times by 40%. Google reports a drop in traffic with 400 ms in page lag time. At Comecero, our clients have customers all over the world, and require fast performance from Seattle to Singapore. Complicating matters, we allow our customers to deploy their custom shopping carts, customer management portals and other customer-facing “apps” to our infrastructure for hosting. This gives our…
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For those with kids you are probably familiar with the children's book "If You Give a Mouse a Cookie". For those who aren't I'll try to keep my summary shorter than the book itself. When you give a mouse a cookie he is going to want a glass a milk and when you give him a glass of milk he is going to want... and so on. (Wikipedia article). As a software company, our parallel to the mouse is our customer and the cookie is some feature of our software. For Comecero it is invoicing. We created a module…
With a few simple configurations, we'll turn Google Analytics into a powerful financial command center. We've tightly integrated to Google Analytics to provide you with loads of data about what's happening in your store with just a few clicks. Let's take a look at the data we can send to your Google Analytics account: Traffic data, including referrals, user demographics, exit pages, and more. Transaction data such as sales and refunds, including product line items, tax and discounts. Events such as successful cart conversions, successful and failed payments and refunds, subscription trials, conversions, cancellations, failures and more. Setting…
This year I was privileged to attend the largest FinTech conference in the world. It is called Money 20/20 and is located in the heart of the desert - Las Vegas, NV. It is attended by large tech companies like Google and Amazon as well as banks such as Chase and Bank of America and rounded off by smaller companies such as Divvy and Comecero. The larger companies host meeting rooms where they can meet and network, educational sessions are held on multiple floors of the Sands Convention Center, and a vast exhibit hall allows hundreds of companies to put…
We’ve been looking for a blogging platform for a while. WordPress seems to be the go-to option, but I confess a bit of resistance on my part. WordPress always feels so… heavy. When I saw an article on TechCrunch about Postleaf, it piqued my interest. It promised a lightweight, elegant approach with simple inline editing. I thought I’d give it a try. Perhaps a little background. I hate servers. Well, not really. We just have so many of them and they all require a measure of care and feeding. At Comecero, we believe strongly in “separation of duties” and as…
We've been doing e-commerce for a long time. Not long after computers started showing up in people's homes, geeks started creating handy little programs to make the computers more useful. Word processors, games, personal accounting, contact managers, databases and more. Some turned into huge commercial successes. Most continued as hobby projects, traded among computer enthusiasts through computer clubs, magazines and friend to friend. In an attempt to generate a little revenue to support the ongoing development of these programs, some developers started introducing limitations into the products. The free version was typically limited in some way - either missing features…