David Halls

Founder of Comecero, has been involved in e-commerce and technology for nearly two decades. A lover of technology, photography, travel & family.

It is well established that page load times matter to users. In a study, BBC found that for every second of additional page load time, 10% of users leave. Pinterest increased traffic by 15% when they reduced page load times by 40%. Google reports a drop in traffic with 400 ms in page lag time. At Comecero, our clients have customers all over the world, and require fast performance from Seattle to Singapore. Complicating matters, we allow our customers to deploy their custom shopping carts, customer management portals and other customer-facing “apps” to our infrastructure for hosting. This gives our…

With a few simple configurations, we'll turn Google Analytics into a powerful financial command center. We've tightly integrated to Google Analytics to provide you with loads of data about what's happening in your store with just a few clicks. Let's take a look at the data we can send to your Google Analytics account: Traffic data, including referrals, user demographics, exit pages, and more. Transaction data such as sales and refunds, including product line items, tax and discounts. Events such as successful cart conversions, successful and failed payments and refunds, subscription trials, conversions, cancellations, failures and more. Setting…

We've been doing e-commerce for a long time. Not long after computers started showing up in people's homes, geeks started creating handy little programs to make the computers more useful. Word processors, games, personal accounting, contact managers, databases and more. Some turned into huge commercial successes. Most continued as hobby projects, traded among computer enthusiasts through computer clubs, magazines and friend to friend. In an attempt to generate a little revenue to support the ongoing development of these programs, some developers started introducing limitations into the products. The free version was typically limited in some way - either missing features…